My name is Cathy Alessandra. And while you may know me as the Publisher of What's Up For Kids and Today's Innovative Woman, I want to share my personal story with you! 

When my daughter's were only 1 and 3, I had a strong desire to work from home!  Don't get me wrong - I LOVED being a full-time mom, but I also wanted to create something - something that was all mine!  I'd worked part-time from home representing & selling various "products" from multi-level marketing companies, and I'd even learned how to create dried floral arrangmenets that I sold at local craft fairs, but it just wasn't enough! I had the entrepreneurial bug and I wanted more!

One day, it hit me as I was looking for local things to go do with my daughters!  I couldn't find a publication that listed all the "happenings" in my area - only the larger metropolitan area! And I had no interest in driving 45 minutes for storytime!

So, What's Up For Kids was born - as a 4 page newsletter copied on colored paper!  I would make sales calls while the kids took their naps or were at preschool.  I'd put the girls in my car each month and they'd help mommy deliver the newsletter with the promise of a special stop for lunch or an activity.  And when my son was born, he'd be strapped to my belly while I worked assembling the next issue!

Fast forward 16 years later, What's Up For Kids is a thriving 6 figure business.  AND in July 2011, I launched Today's Innovative Woman - a national magazine with the purpose of supporting women entrepreneurs!

I LOVE what I do!  I love having my own business! And I was able to create it all around my kids, their schedule and MY priorities!
And now I've packaged my successful system and am making it available to you - so you can create a profitable newsletter or magazine around your passion!

Would you like the ability to create and implement your own business vision?  Creating a publication around your own passionate niche?

This step by step homestudy program will walk you through my proven process to creating your own profitable magazine or newsletter.

You will learn:

• How to narrow your niche for the greatest profitability
• The essential elements of creating your profitable publication
• An easy system to create your rate plan and packages
• How to easily close the deal with advertisers including detailed sales training
• The way to market your magazine or newsletter to position YOU as the leader in your industry and your publication as THE resource
• How to create your team for high quality, high content, high visibility and high value
• The keys to leveraging you and your publication for the highest profit
• How to put it all together while creating more money and more time off

• Minimum capital needed – NO huge start up costs! (A computer/printer with internet access is the only MUST!)
• Work from home (Most of your contact with customers will be via phone or you can meet them at their place of business or local coffee shop!)
• Flexible work schedule (Have the ability to set your own hours and work schedule! I plan my work hours and days around my kids’ schedule so that I still can go on field trips, attend meetings or have lunch with my friends.)
• Create a business that serves your passion (My passion was creating a business around families, serving moms just like myself. Yours may be families, pets, health & fitness, grandparents, real estate, home improvement.)

You will receive immediate access to your complete step by step publishing system plus get the cd's and binder mailed directly to your home or office!

Here is what you get:

• 8 - 60 minute Training Calls with PDF Transcripts
• 8 BONUS training audios with top experts
• Email with Cathy
• PLUS 1 - 60 minute 1 on 1 phone session with Cathy
• PLUS receive handouts and worksheets, sample sales materials and templates, sample marketing materials and templates, sample layouts, recordings and transcripts of all calls, BONUS recordings from previous calls, private forum, resources, referrals and more!

Everything you need to know to launch your own newsletter or magazine is built into 5 easy modules!

Module 1 - Steps to Start Up
Includes how to narrow your niche for greatest profitability, market research, essential elements you must include in creating your profitable publication, keywords, blogs, website, questions to ask potential vendors and more

Module 2 - Systems, Strategies and Service
Includes how to establish business operations and systems, setting up your company and office, creating your team (writers, printers, vendors) for high quality, high content, high visibility and high value

Module 3 - Sales & Marketing
Includes how to build your list, use social media strategies, networking, follow-up strategies, an easy system for creating sales packages, sales training so that you can easily and confidently close the sale and more

Module 4 - Putting It All Together
Includes how to create effective marketing packages, ad design and layouts, what software to use for all parts of your business, and putting it all together to create your first publication

Module 5 - Leverage for the Long-Term
Includes how to create additional income streams, joint ventures and events positioning you as the leader in your industry while allowing you to create the lifestyle you desire

 

“Wow Cathy – that is great but
I’m just not sure if it is right for me.”

NO WORRIES!

Yes, Cathy, I am ready to commit to my success!  I understand my homestudy system purchase includes:

• 8 training calls and pdf transcripts
• 8 BONUS training calls with top experts
• 1-60 minute 1-1 phone session with Cathy
• Private Forum with access to Cathy and other publishers
• Sales and Marketing Templates, Layout templates, resources, referrals
• Bonus #1 – A FREE ticket to  2012 SUCCESS Summit with EXTRA BONUS day
• Bonus #2 – SUCCESS! Business Summit Workshop in a Box
• Bonus #3 – 3 additional months of group Q and A calls in the Publisher's Circle